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You can’t go anywhere now without gluten free, dairy free, soya free, something free, dietary requirements and these are getting a lot of flack from the rest of the slightly suspicious public.

In my previous career as a health and beauty PR, I once held a press launch dinner for 22 journalists and there were in fact 22 different varieties of dietary requirements; each journalist had a separate diet or food intolerance. It put the carefully curated tasting menu by the world-renowned chef at one of the most prestigious and luxurious hotels, out of the window, yet it was a real sign of the times.

Yes these were fairly particular health and beauty journalists and although you may not want to join their throngs, rest assured, this ‘free from’ isn’t going to go away. Intensive modern farming, soil depletion, crazy stress lifestyles, overly processed food (especially wheat and dairy), high use of antibiotics, intensive immunisation programs, strong pharmaceutical medicines that get rid of symptoms but not the original problem, all put stresses on our bodies that our ancestors didn’t have to put up with (although, they obviously had another set of problems).


“Nations endure only as long
as their topsoil.”

Henry Cantwell Wallace.

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